Designing a Modern Brand
Identity to Drive Sales



Our client was a non-European cybersecurity firm which was in need of a new brand strategy to succeed in the UK market. We transformed their company image and built a new brand identity in collaboration with creative designers.



The client approached us to help overcome the challenge of securing contracts with UK businesses. A strong brand along with more constructive ways to communicate with British decision-makers could tackle this problem.



We first conducted a complete brand audit to identify what was damaging this company’s sales efforts. This allowed our consultants to immerse themselves in the client’s brand and to explore where they might be falling short.

It was also required to determine how our client could outshine local competitors. By evaluating the branding strategies of all major cybersecurity firms operating in the UK, we produced a detailed brand map and outlined a strategic direction for our project. This was followed by a review of more than fifty successful technology companies that managed to build memorable brands.

Now that we were ready to build a distinctive corporate identity for our client, we started to create multiple mood boards to convey an initial visual concept to use in our brand development process. Our team organised a workshop with the client to discuss the progress and started to produce graphic design.

Following a mobile-first approach, we designed a website mockup and shared it with a WordPress development agency selected by the client. A brand style guide was also provided.

In the final stage of this project, we systematically reviewed all marketing and sales collaterals of our client to ensure they were well-suited to be used in the UK market. The company has since experienced a remarkable and measurable increase in sales owing to their re-designed communications strategy.


Total value of contracts won in the UK


Reduction in website bounce rate

"First Step Consulting will continue to be our local partner in the UK. Their creative input and practical advice were key to creating our new corporate identity and sales approach. I can also add that it has been easy to work with their team as they are always approachable and responsive."

— Head of Strategy, Cybersecurity Company

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