Exploring the Future of
the Beverage Industry

01

OVERVIEW

A global leader in the beverage industry was developing a strategy for the coming five years. We helped our client spot emerging trends and opportunities within their industry.


02

CHALLENGE

The client was a multimillion-pound business that had been operating in the beverage industry for more than a century.

But now that their competitors were experiencing faster growth and occupying a greater market share, there was a clear need for a revised investment strategy. They required a fresh perspective on the global beverage industry to capitalise on the rising opportunities.


03

SOLUTION

We used credible market research databases to collect a vast amount of data on the beverage industry across 80 different countries and we examined recent trends. Our team analysed the main players in each market segment and the impact of technological changes within the beverage industry. In addition, we discussed which major suppliers in the industry could be acquired by our client.

Upon returning from their annual board meeting in the US, the company’s CEO reported that they extensively used our findings and suggestions during discussions on their investment strategy. They subsequently commissioned a follow-up project.

In this second project, we were asked to explore investment opportunities in six emerging economies — China, India, Nigeria, Indonesia, Philippines and Brazil. We formed a new consulting team to investigate consumer demand, market sizes and trends, entry barriers, and competitors. To uncover the opportunities in the target countries, our consulting team considered more than 50 indicators, such as market concentration rates, sales volumes and per capita consumption. We used over 1,400 raw data inputs to develop an index, allowing us to assess which markets our client should invest in.

It was confirmed by their Director of Sales and Purchasing that the company use our insights to develop business strategies in overseas markets. We continue to work with this publicly listed multinational corporation.

1400+

DATA POINTS USED IN OUR ANALYSIS

50+

INDICATORS CONSIDERED TO BUILD AN INDEX

“I am impressed with the quality and robustness of the report provided and have read every word with great interest. The findings have sparked questions which I have posed to my commercial leaders within our business. I would like to congratulate First Step Consulting again for their excellent work.”

— Chief Executive Officer, Multinational Corporation

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