Stand out with a compelling brand.

Brand Strategy


Your brand is your virtual handshake. In today’s crowded business landscape, a strong brand is a must to break through the clutter. Yet building a brand that stands out is an increasingly complex process. A clear strategy to achieve brand visibility is indispensable, along with a solid understanding of consumers and the unique characteristics of the brand owner.

Following a disciplined and analytical approach, we work with clients to demystify this sophisticated process. Our consultants help reveal consumer needs and wants, determine key brand differentiators, and create brand identities that resonate with customers.

What We Do

01

BRAND AUDIT

To help our clients perfect their brands, we initially review their existing strategies and evaluate the potent message they wish to communicate with their brand. We then assess the current performance of their brands and discuss which aspects of their brand identity are effective and worth retaining. Our rigorous analysis highlights areas for improvement, allowing us to generate practical recommendations.

02

CUSTOMER INSIGHTS

Our consultants produce unbiased customer insights to establish the determinants of brand engagement. We collect a wealth of information from consumers through a diverse range of qualitative and quantitative research methods, such as ethnographic market research, and often employ modern statistical techniques, such as conjoint analysis. Combining these findings with insights gained through trends analysis, we begin to develop a blueprint for creating a stand-out brand.

03

BRAND POSITIONING

A successful brand can be created only with a sound brand positioning strategy. To this end, we produce detailed brand maps to illustrate where the brands of our clients sit in the customer mind and how they differ from competitors. Taking their organisational capabilities into consideration, we help clients build unique and meaningful brand identities and develop robust strategies to reinvigorate their brands.

04

COMMUNICATION STRATEGY DESIGN

After discussing our recommendations with clients, we examine the most effective and accessible communication channels and techniques for attracting customer attention. Our consultants consider the unique characteristics of each brand and formulate a clear yet multidimensional strategy to boost brand engagement. During this process, we collaborate closely with clients to ensure that our strategy proposals correspond with their vision.


Results You Can Expect

Our clients see improvements in the following areas.

Brand Awareness
Brand Equity
Brand Resonance

Selected Projects

We develop strategies that don’t just look good on paper.

£5M+

TOTAL VALUE OF CONTRACTS WON IN THE UK

A cybersecurity company needed to attract more British customers yet their outdated image was limiting their business development efforts. Our consultants worked with the client team to reinvigorate their brand and to boost their sales in the UK.
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30%+

NET INCREASE IN TOTAL NUMBER OF MEMBERS

Our client was a professional membership body aiming to significantly increase their size. We conducted nearly 2,000 surveys and interviews with existing and prospective members to discover new growth opportunities and formulated a decisive plan of action.
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