Stand out with a compelling brand.

Brand Strategy


Your brand is your virtual handshake. In today’s crowded business landscape, a strong brand is a must to break through the clutter. Yet building a brand that stands out is an increasingly complex process. A clear strategy to achieve brand visibility is indispensable, along with a solid understanding of consumers and the unique characteristics of the brand owner.

Following a disciplined and analytical approach, we work with clients to demystify this sophisticated process. Our consultants help reveal consumer needs and wants, determine key brand differentiators, and create brand identities that resonate with customers.

What We Do

01

BRAND AUDIT

To help our clients perfect their brands, we initially review their existing strategies and evaluate the potent message they wish to communicate with their brand. We then assess the current performance of their brands and discuss which aspects of their brand identity are effective and worth retaining. Our rigorous analysis highlights areas for improvement, allowing us to generate practical recommendations.

02

CUSTOMER INSIGHTS

Our consultants produce unbiased customer insights to establish the determinants of brand engagement. We collect a wealth of information from consumers through a diverse range of qualitative and quantitative research methods, such as ethnographic market research, and often employ modern statistical techniques, such as conjoint analysis. Combining these findings with insights gained through trends analysis, we begin to develop a blueprint for creating a stand-out brand.

03

BRAND POSITIONING

A successful brand can be created only with a sound brand positioning strategy. To this end, we produce detailed brand maps to illustrate where the brands of our clients sit in the customer mind and how they differ from competitors. Taking their organisational capabilities into consideration, we help clients build unique and meaningful brand identities and develop robust strategies to reinvigorate their brands.

04

COMMUNICATION STRATEGY DESIGN

After discussing our recommendations with clients, we examine the most effective and accessible communication channels and techniques for attracting customer attention. Our consultants consider the unique characteristics of each brand and formulate a clear yet multidimensional strategy to boost brand engagement. During this process, we collaborate closely with clients to ensure that our strategy proposals correspond with their vision.


Results You Can Expect

Our clients see improvements in the following areas.

Brand Awareness
Brand Equity
Brand Resonance

Selected Projects

We develop strategies that don’t just look good on paper.

41%▴

IN NUMBER OF ACTIVE USERS

A digital startup had developed a revolutionary blogging and content sharing platform but needed help identify and approach its target audience. Our consultants processed large quantities of data – dividing UK residents into key user segments for the client.
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6x

USER SIGN-UPS FROM THE UK

A China-based venture that aimed to connect worldwide fashion designers with Chinese manufacturers had been struggling to attract UK designers to use its platform. We interviewed over 50 British fashion designers to help the client incentivise potential users.
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View Our Work

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