Outmanoeuvre your
competitors.

Competitive Intelligence


In today’s world of business, competition is rife and takes many forms. The unrelenting march of technology transforms every industry; disruptive start-ups emerge in all markets; many established companies are more innovative than ever. We need to think differently about competition.

Our consultants help forward-thinking organisations triumph in this new competitive arena. We make a concentrated effort to monitor competitors, analyse competitive threats, and find new sources of strategic advantage for clients.

What We Do

01

COMPETITIVE LANDSCAPE ANALYSIS

Being well aware of the challenges posed by competition and having sustainable competitive advantage is essential for the development of any successful business. We support our clients by investigating the business models, shortcomings, distinctive competencies, and positioning strategies of their competitors. This in-depth assessment allows us to help clients play to their strengths and exploit the weaknesses of competitors.

02

EARLY WARNING SCANS

Organisations must be prepared for disruptive future events, trends and antagonistic marketplace surprises in order to enhance competitiveness. We devote a substantial amount of time and effort to help our clients explore changes in the business landscape and anticipate their competitors’ next moves. Our consultants then create thorough briefs detailing the activities and plans of competitors.

03

BUSINESS WARGAMING

Our consulting teams help clients predict the ways in which their competitors may respond to their actions and changes in the market. We design and run role-play simulations for our clients that are used to test the viability of business strategies, revealing key business insights. These interactive simulations help clients get into the competitor’s head and cultivate tactical thinking.

04

COMPETITIVE POSITIONING STRATEGY

Tying together our research findings and strategic projections, we create implementable strategies to successfully enhance the market position and competitiveness our clients. In particular, our consultants help clients handle competitive threats, pre-empt the competition, and identify unmet customer needs. By carving out a niche in their market, our clients stay ahead of the competition.


Results You Can Expect

Our clients see improvements in the following areas.

Competitive Advantage
Market Position
Market Share

Selected Projects

We develop strategies that don’t just look good on paper.

55

INTERNATIONAL MEMBERSHIP BODIES ANALYSED

One of the largest European professional membership bodies was looking to expand its membership base. We investigated the services and strategies of their competitors, discovered potential future partners, and helped design new membership packages.
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24

DIRECT COMPETITORS IDENTIFIED AND ANALYSED

The client was a UK-based social venture on a mission to disrupt the female sanitary product industry with their environmentally friendly products and subscription based business model. We recommended a well-devised strategy to create sustainable competitive edge.
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