Fundraising Strategy
At a time when financial resources are stretched and there are many good causes vying for public support, every forward-looking nonprofit must have a robust and well-designed fundraising strategy. Fundraising efforts can no longer be based on instincts alone.
Partnering with purposeful organisations, such as charities and social enterprises, we explore new funding sources and find effective ways to engage with donors and other stakeholders. Our consultants ultimately help clients improve their fundraising capabilities and financial stability. As a mission-driven nonprofit, we make every effort to support organisations in the third sector.
What We Do
01
FUNDRAISING AUDIT
Our projects typically begin with a detailed assessment of the fundraising activities currently undertaken by clients and their past achievements. As we help our clients take a step back to review their current strategy and fundraising data, we identify any shortcomings and generate implementable recommendations to improve their fundraising capacity. This analysis allows us to discuss how our clients stack up compared to leading nonprofits.
02
OPPORTUNITY MAPPING
Our consultants then carry out extensive research for several weeks on charitable giving and philanthropy, the latest fundraising trends, and best practices currently being used in fundraising. We carefully identify and examine the type of institutions and individuals that could possibly support our clients and segment donors based on key characteristics. Our consulting teams additionally conduct primary research to explore the expectations of existing or potential donors and supporters of clients.
03
FUNDRAISING PLANNING
Once we analyse our research findings in detail, we partner with clients to formulate multifaceted fundraising strategies. Our consultants help them set fundraising objectives correctly, understand the concerns of potential donors, and deliver the right message to the right audience through effective channels. We help our clients diversify their income streams and become financially stable with well-planned fundraising efforts.
04
DONOR PROSPECT RESEARCH
After optimising the fundraising strategies of our clients, we take a closer look at some specific donor segments and collate a plethora of information to thoroughly analyse potential donors. Our teams also have the ability to specifically identify major donors and examine alternative funding sources, such as grant opportunities. We always work closely with our clients at this stage and present our findings in the best-suited format.
Results You Can Expect
Our clients see improvements in the following areas.
Fundraising Efficiency
Look in the right places for financial backing. Follow a viable and effective strategy to become more resourceful.
Social Impact Level
Scale up to reach out to more beneficiaries. Equip yourself with better tools to make a larger difference in society.
Income Diversification
Stabilise your organisation by having multiple income streams. Widen your funding base and spread out the risk.
Selected Projects
We develop strategies that don’t just look good on paper.
400%
INCREASE IN VOLUNTEER SIGN-UPS
£150K+
RAISED BY THE CLIENT IN PHILANTHROPIC SUPPORT
