Succeed in your next market.

Market Entry Strategy


Many businesses want to expand profitably into new markets. They often attempt to capitalise on growing business opportunities in new geographic areas or explore new avenues of growth within their region. Either way, companies accelerate their growth when they successfully gain entry to new markets. Yet history shows that most market entry initatives fail. 

To help our clients mitigate risks and prosper in new markets, we develop a deep understanding of market dynamics and create detailed action plans.

What We Do

01

MARKET ASSESSMENT

The decision to expand into a new market must be made only after weighing up opportunities against obstacles. Our consulting teams help clients systematically analyse market sizes, infrastructure, barriers, and trends in foreign markets and evaluate the potential future demand for their products or services. We discuss the attractiveness of avenues for growth in these markets and translate our findings into clear, comprehensive market insights.

02

COMPETITIVE LANDSCAPE ANALYSIS

Following the initial market assessment, our consultants profile and analyse potential future competitors to identify areas where the market is saturated and thereafter chart unmet marketplace needs. We take challenges posed by potential competitors into account and help clients avoid unnecessary risks and harmful competition while entering new markets.

03

COST-BENEFIT ANALYSIS

A thorough analysis of the potential upsides against the downsides of expanding into a new market is required to make an unbiased entry decision. To achieve this, we follow a disciplined approach to help clients calculate the viability and costs of entering a market and the potential return on investment. We also examine similar decisions made by analogous organisations in the past to determine what is needed for a successful entry.

04

GO-TO-MARKET STRATEGY

Our carefully designed go-to-market strategy proposals hedge investments against challenges and enable the capitalisation of new opportunities. We help clients understand the complexities of their new market, seek out suitable business partners in the local area, and objectively assess their own capabilities. Ultimately, we partner with our clients to select the optimal mode of entry considering multiple business scenarios and map out an effective investment journey.


Results You Can Expect

Our clients see improvements in the following areas.

Market Entry Success
Market Penetration
Return on Investment

Selected Projects

We develop strategies that don’t just look good on paper.

4430

INVESTMENT ROUNDS ANALYSED

Our client was a new venture capital fund with over $5M to invest in early-stage technology companies in Silicon Valley. We analysed over 4,000 recent investment rounds and interviewed US-based entrepreneurs to identify the most promising sectors for investment.
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300+

HOURS SPENT TO STUDY THE US MARKET

FSC helped a language services provider attempting to break into the US market with their pioneering translation technology. Our consultants conducted extensive market analysis, investigating competitors and helping our client to devise a go-to-market strategy.
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