Over a third of new products fail and this is a conservative estimate. Even the most innovative products sometimes fail and there are a myriad reasons as to why they are unsuccessful in the marketplace. But we are convinced that failed products have something in common: the value they may bring are not easily recognised by customers.
For that reason, we work with our clients to unveil latent and explicit customer needs and wants. We revise their existing product development strategies, gauge demand for new products, and help bring distinctive products to the market in the right way.
Our clients see improvements in the following areas.