First Step Consulting | Who We Serve: Family Businesses

Family Businesses

We know many family-owned businesses work hard to carry on their family tradition and legacy, which relies upon thriving in today’s increasingly complex world of business. By building strong partnerships with leading family businesses, we help them reach their true potential in this generation and for many more to come.

Our team offers a comprehensive range of services to address the multifaceted and unique challenges of family businesses. Specifically, we help our clients explore untapped opportunities, leverage their core competencies, and build a company fit for the future.

Our model allows us to add value to clients in the most cost-effective way and we carefully design every project to help family businesses maximise on their hard-earned resources.

Featured Capabilities

01 — 08

Growth Discovery

Revise your growth plans, capitalise on untapped opportunities. Achieve profitable growth.

02 — 08

Customer Strategy

Learn how consumers feel, decide and behave. Target the right segments. Captivate your customers.

03 — 08

Market Entry Strategy

Make intelligent market entry decisions. Avoid unnecessary risks and harmful competition.

04 — 08

Brand Strategy

Build a distinctive brand identity, effectively promote your revitalised brand.

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Employer Branding

Discover how employees perceive your organisation. Attract great talent, boost team engagement.

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Product Positioning

Find out what value consumers place on different product features. Build customer-centric products.

07 — 08

Competitive Intelligence

Think ahead of your competitors, plan your next move with a clear strategy. Surpass the competition.

08 — 08

Global Expansion

Explore the trends shaping our world. Capture the opportunities arising from shifting dynamics.

Selected Projects

We develop strategies that don’t just look good on paper.

100+

HOURS INVESTED TO PROVIDE TRAINING

We helped a Kenyan social enterprise to translate its vision of empowering African women and encourage conscious consumerism into a viable business strategy. We identified and analysed key target markets for their natural handmade hair and beauty products.

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15%+

INCREASE IN FOOTFALL IN EVERY BRANCH

A cafe chain with several branches in London sought our assistance to win more customers. We compiled useful insights from a variety of research methods, such as mystery shopping and ethnography, and helped create customer excitement.

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View Our Work